Resources

Practical guides on image SEO — file naming, alt text, geotagging, and getting your photos actually found.

How to add alt text to WordPress images in bulk

WordPress has no built-in bulk alt text editor, and fixing alt text in the Media Library doesn't reach images already inserted in posts. Here's how to find, fix and check them.

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Alt text on Instagram/Facebook vs. alt text for Google

Instagram, Facebook, and Google all have a field called "alt text" – but they're read by different systems, for different reasons, and writing one version for all three leaves value on the table.

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A photographer's guide to getting found on Google Images

How photographers can make their portfolio actually discoverable in Google Images search – beyond just having good photos.

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IPTC keywords vs. alt text: what actually affects Google image search

A lot of image SEO advice tells you to stuff keywords into a photo's metadata. Here's what Google has actually confirmed – and what it's never said a word about.

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Does geotagging photos help local SEO? What actually works

Embedding GPS coordinates in a photo doesn't directly move local rankings – here's what geotagging actually does, and what drives local search instead.

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Image SEO checklist for e-commerce product photos

A practical, no-fluff checklist for making product photos actually discoverable in Google Images – what to fix first, and what to skip.

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How descriptive file names affect image search ranking

What Google actually does with a file name like IMG_4821.jpg versus a descriptive one – and how much it really moves the needle.

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What alt text actually does for image SEO (and how to write it)

Alt text is the one image SEO factor Google has actually confirmed matters – what it's for beyond search, and how to write it without turning it into a keyword list.

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